About Selmore

The small big agency

Selmore is an independently owned creative agency based in Amsterdam. Founded and managed by people who all come from big agencies, our independent status and manageable size gives us a lot of agility. We operate as a small big agency. We believe in Guiding Ideas, ideas that give clear direction to the client's campaigns and business.

Management team

Diederick Hillenius

Creative Partner
06-11 368 811

Jakko Achterberg

Creative Partner
06-11 179 987

Poppe van Pelt

Creative Partner
06-25 279 867

Niels Westra

Creative Partner
06-11 179 988

Anja Froeling

Head of account & operations
06-81 325 945

Gijs de Bruijn

Strategy Director
06-53 211 779


Brands we work for