We believe in Guiding Ideas
1
A Guiding Idea
gives traction to your brand.

During the World Championships, a simple orange dress gave Bavaria lots of traction in slippery conditions without the spending power of a main sponsor.

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2
A Guiding Idea
gives direction to your business.

In some cases a Guiding Idea can make it easier to decide what products and services your business should offer.

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3
A Guiding Idea
makes your brand instantly recognisable.

Don’t just serve your brand as a dessert. Having a dominant visual style and your own unique language will help advertise your brand from the very first second.

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4
A Guiding Idea aligns all your communication across today’s entire media landscape.

A strong Guiding Idea will deliver a seamless brand experience in all media. New or old, online or offline.

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5
A Guiding Idea
prevents you from having to think too much.

It takes a lot of hard work to find a Guiding Idea. But when it’s there, it will do a lot of hard work for you.

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