In 2017, we developed a Guiding Idea for Lotto with the theme ‘Laat je lot niet liggen’ (Take your destiny in your own hands). The good thing about a Guiding Idea is that it not only helps you direct your advertising, but also other brand expressions in this case sponsoring.
Lotto is official sponsor of the Dutch speed skating team. In anticipation of the Winter Olympic Games 2018, we created two very personal documentaries around the famous Dutch ice skaters, Sven Kramer and Kjeld Nuis, both world champions, world record holders and now… both reigning Olympic champions. Congratulations!
Watch Kjeld’s documentary here.
Watch Sven’s documentary here.