Café De Kroeg

The Challenge

Bavaria has a rich history in advertising. This has brought us to where we are today: a well- known Dutch beer brand famous for doing things in a non-conformist way. The next step was to come up with a Guiding Idea that moved the brand even closer to the hearts and minds of the Dutch customer, and that could at the same time tie together a big variety of new introductions and innovations.


Café De Kroeg is such a Guiding Idea. The bar and the team we created are easy-to-recognize symbols of our beer: accessible and the best place to unwind after a week of hard work. Or, like in the Cheers song, “Making your way in the world today takes everything you’ve got. Taking a break from all your worries sure would help a lot.” And a bar is a great place to show Bavaria’s extended line of products. From Radler to 0.0 to its pilsner beer.

Want to know more about this project?

Contact Diederick Hillenius
Creative partner
+ 31 (0)20 523 91 91