Prominent
How to sell chairs with tea

Idea

Everybody is busy. We all have a need for relaxation from time to time. But a relaxation chair, that’s something many people are not ready for. Obviously, for those people visiting a Prominent store is a bridge too far. That’s the reason why we created a series of special tea, named ‘Pfff…’ Tea is very popular nowadays, especially amongst women (our main target audience) and a perfect way to relieve stress. ‘Pfff…’ is herbal tea and available in six different flavours with appealing names like ‘Pfff…can’t feel my feet anymore’ or ‘Pfff…what a week’ As soon as you open the design package, the box transforms into a little relaxation chair. Inside you find tea bags of course, but also a mini brochure showing the new Prominent chair collection in surprisingly modern settings. ‘Pfff…’ tea is handed out on big consumer events like De Huishoudbeurs, VT Wonen & Design Beurs and De Libele Zomerweken. Besides that, you can find ‘Pfff…’ tea in various wellness centres and in the 50 Prominent showrooms.

Results

coming soon.

Want to know more about this project?

Contact Anja Froeling
Head of account & operations
+ 31 (0)20 523 91 91
anjafroeling@selmore.com