Coca – Cola
4-pack

Idea

 For years Coca-Cola had been directing their communications solely at teens. And in doing so, lost touch with the ultimate Coke buyers. The mothers. A problem when introducing a new Family 4-pack. The time had come to rejuvenate Coca-Cola's age-old values of social harmony and sharing. Adding a remake of the their famous 1970's 'Hilltop' soundtrack accompanied mom's sprint to the supermarket. The European campaign, comprising of an activation concept, in-store materials and television commercial, went on to win an Effie and the Worldwide Communication Award in Atlanta for 'Best Introduction'.

Want to know more about this project?

Contact Poppe van Pelt
Creative Partner
+ 31 (0)20 523 91 91
poppevanpelt@selmore.com