dance4life
The Worst Brides Ever

The Challenge

Your wedding day: we see it as the ‘most beautiful day in our lives’. But in Nepal, for instance, 60% of girls have to get married before they turn 18. Not so happily ever after. In their fight against child marriage, dance4life created a documentary about children who are married off. It was our task to create awareness for it.

Idea

We created a compilation of clips from the popular TV show Bridezillas. And while these spoiled western brides freaked out, we infiltrated with the dance4life message. Leveraging the popularity of watching funny compilation videos online to help us spread the message.

Results

The film was produced in just a couple of days with minimal budget. But maximum impact: the film got picked up immediately by several sites and blogs. Within 2 days we had over 30,000 likes, 10,000 shares and 2.5 million views on Facebook, as well as over 100,000 views on YouTube. In addition, the film was shared by numerous media including LINDA, Vogue, Glamour and vkmag, and on countless personal FB pages. Nu.nl included our film in its ‘This Week’s 10 Coolest Videos’ list. And due to its incredible impact on social media, it was shown in its entirety during RTL Late Night to over 1.3 million viewers.

Want to know more about this project?

Contact Gijs de Bruijn
Strategy Director
+ 31 (0)20 523 91 91
gijsdebruijn@selmore.com