The film was produced in just a couple of days with minimal budget. But maximum impact: the film got picked up immediately by several sites and blogs. Within 2 days we had over 30,000 likes, 10,000 shares and 2.5 million views on Facebook, as well as over 100,000 views on YouTube. In addition, the film was shared by numerous media including LINDA, Vogue, Glamour and vkmag, and on countless personal FB pages. Nu.nl included our film in its ‘This Week’s 10 Coolest Videos’ list. And due to its incredible impact on social media, it was shown in its entirety during RTL Late Night to over 1.3 million viewers.