FD Weekend
Haal meer uit je weekend

Idea

The weekend edition of Het Financieele Dagblad (The Financial Daily News) is a less formal newspaper than during the week. How could we convince business-oriented readers to consider reading this weekend issue in their precious spare time? We visualised this by showing how the weekend edition gives you a broader and more relaxing take on the world. But remains still very much on topic.

Want to know more about this project?

Contact Gijs de Bruijn
Strategy Director
+ 31 (0)20 523 91 91
gijsdebruijn@selmore.com