KNGF Guide Dogs is a Dutch foundation well known for their guide dogs for the blind. But what people didn't know was that they train dogs for veterans as well.
Our Guiding Idea for KNGF is that we try each time to broaden the vision of what these highly trained dogs can do besides of guiding people with a visual handicap. In this particular commercial a guide dog does something very unexpected: guides a war veteran out of a nightmare.
We achieved over 10 million impressions in media all over the world and thereby an enormous increase in proposition recognition. We also won the Gouden Loeki, the Dutch audience award for best commercial of 2014.