KNGF Geleidehonden
Medical Detection Dog

The Challenge

KNGF Geleidehonden (The Royal Dutch Guide Dog Foundation) is originally known for dogs for visually impaired people. But in the last few years we’ve been focussing in communication on other dogs in the training program: veteran dogs, autism guide dogs and assistance dogs for disabled people. This time KNGF Geleidehonden asked us to create awareness and support for their medical detection dog program in which they train dogs to track down bowel cancer.

In this commercial we see Mr de Vries in a dressing room. He is preparing for a complicated cancer examination. At least that’s what it looks like. Because in fact Mintha is taking over the examination. This little dog is trained to track down cancer in just a few seconds.

Want to know more about this project?

Contact Jakko Achterberg
Creative Partner
+ 31 (0)20 523 91 91
jakkoachterberg@selmore.com