ŠKODA
ŠKODA X WeTransfer

The Challenge

Create an online activation that demonstrates the spacious and smart new ŠKODA Superb.

Idea

We created the first online activation collaboration with the popular file-sharing website WeTransfer. Normally with WeTransfer people can only upload a maximum 2GB. But for the introduction of this new spacious car, we stretched this to 20GB. So people could get an online experience of how it feels to have much more space.

Results

Over 3,000 people reached the Superb landing page. The campaign was widely covered in tech and car communities, and within 7 days all the Plus accounts had been given away.

Want to know more about this project?

Contact Anja Froeling
Head of account & operations
+ 31 (0)20 523 91 91
anjafroeling@selmore.com