A new Guiding Idea built round Saturday, the busiest day of the week. You drive from pillar to post. Sports clubs, children's parties, weekly groceries, DIY stores, visiting relatives. Your car is used in every possible way. It’s the day when ŠKODA models really come into their own. Not only are they often the largest in their class, they also have all sorts of practical 'simply clever' solutions. Work horses rather than show ponies. The theme is: Saturday is hard work. So you could use a little help. 'Saturday' is a strong Guiding Idea where the focus isn’t on the car, but on the busy life of the driver. The Saturday platform is brought to life through various channels: TV, radio, online advertising, activations, the ŠKODA website and, of course, at the dealership.