In the 80’s Van Gils used to be a major fashion brand. The challenge was to revitalise the brand throughout Europe with a limited budget.
We brought a celebrity mannequin to life to prove that it’s all about the suit.
We reached an audience of 4 million viewers on TV and achieved a 90% increase in unique visitors from 103 countries. The total PR value was 4 million euro. We became number 2 in both spontaneous and aided brand awareness.