Van Gils
It's all about the suit

The Challenge

In the 80’s Van Gils used to be a major fashion brand. The challenge was to revitalise the brand throughout Europe with a limited budget.

Idea

We brought a celebrity mannequin to life to prove that it’s all about the suit.

Results

We reached an audience of 4 million viewers on TV and achieved a 90% increase in unique visitors from 103 countries. The total PR value was 4 million euro. We became number 2 in both spontaneous and aided brand awareness.

Want to know more about this project?

Contact Diederick Hillenius
Creative partner
+ 31 (0)20 523 91 91
diederickhillenius@selmore.com