Wijzonol is a specialist in paint for over a decade. Because they have so many years of experience in the industry, they know a lot about paint. For example, they can easily translate every shade of color into a RAL code. We suggested that this craftsmanship that is so typical for Wijzonol, would be a good strategy for a new campaign. We started this campaign with a print ad for the Dutch National Holiday Koningsdag 2016. Wijzonol congratulated the Dutch King Willem van Oranje in their own special way.