Guiding Ideas

Our world is changing rapidly. Thanks to the tech revolution, opportunities for brands have gone through the roof. But as our playing field expands, it is also becoming more fragmented. So a compass comes in handy. At Selmore, we call this compass a Guiding Idea. Such ideas are built from the DNA of a brand, which means that every Guiding Idea is one of a kind. A Guiding Idea connects, guides and inspires. Scroll to see our four guiding principles.

Fragment
Less

Connect
More

Follow
Less

Guide
More

Switch
Less

Inspire
More

Spend
Less

Sell
More

Back to top Back to top
01 02 03 04 / 04
Previous
Next

Connect
More

The media landscape is fragmented, making it increasingly difficult to reach your target audience. A Guiding Idea connects all communication throughout different types of media, making messages connect and add up.

Guide
More

Along with the huge number of new possibilities, the amount of opinions and visions is also increasing. A Guiding Idea helps to hold on to True North. What to do and what to don’t? It gets everyone aligned, both internally and externally.

Inspire
More

A Guiding Idea makes you less dependent on short-term goals. It is in it for the long haul. It not only inspires new campaigns, but also propositions, services or even a new product.

Sell
More

A Guiding Idea is both efficient and effective. It makes for quicker idea development, less media costs, less testing, more sales, and stronger brand values. Don’t believe us? Ask our clients.

${ transitionTitle }