Each Guiding Idea starts from the DNA of a brand. In the case of Look-O-Look, we took that quite literally. Candy represents fun, but Look-O-Look stands for L.O.L. Lots of L.O.L.
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CAMPAIGN
L.O.L. stands for Look-O-Look and Laugh Out Loud; in other words, fun. In the campaign, we take a look into the world of Look-O-Look. With 'three-word stories' that give the craziest meanings to L.O.L. But ultimately, Look-O-Look is mainly Luscious Overwhelmingly Luscious. An eye-catching campaign with its own tone of voice and colourful look-o-feel.
Discover the funny commmbies from Look-O-Look Foammmies
A Guiding Idea not only provides guidance to brand communication but also to product launches. Like this one for Look-O-Look Foammmies. We created a commmbination of a series of films and social stories.
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A look behind the scenes
A Guiding Idea not only provides guidance to brand communication but also to product launches. Like this one for Look-O-Look Foammmies. We created a commmbie of a series of films and social stories.
