Expert makes everyone wiser

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Expert makes everyone wiser

Expert is a brand with a rich history but also a slightly boring reputation. Therefore, we gave the old theme a new interpretation. And created a fresh visual style that was implemented across all touchpoints. From the shop floor to the brochure. From campaign to internal.

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DESIGN

Guiding design for Expert

We created a completely new look and feel for Expert. With a new visual language and a number of fixed design elements based on the Expert logo, including the scrollbar and the pulse. The new design was delivered in a complete brand book that every expert can use.

CAMPAIGN

Expert makes everyone wiser

With the campaign, we show that Expert is a contemporary brand, with a product range for a wide group of people. Not just the over-50s looking for a washing machine. Also the avid gamer who needs a powerful laptop. Or the student who wants a wireless headset. Therefore, the campaign has a changing theme: Expert makes … wiser.