We developed an exciting Guiding Idea that didn’t just give direction to the brand and the communication of the Nationale Bioscoopbon. It also changed the gift card itself. By creating a whole new digital product; stuffed, filled and packed with surprises.
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A Guiding Idea that keeps on surprising
It’s not often that you come across the opportunity to reinvent a brand entirely. Together with DotControl, we gave the Nationale Bioscoopbon a new claim to fame with a new digital product, a new design, and a new campaign. All within one brand new theme: stuffed, filled and packed with surprises.
DESIGN
DEMO
We uncover how to create a Nationale Bioscoopbon in three making-ofs. But that’s not all. You’ll also discover three good reasons to surprise whoever you want. In that way, the Nationale Bioscoopbon is more than just a nice birthday gift.
Play
The making of a date
Playing safe with comedy or adding a little romance?
Play
The making of a celebration
Do you have a friend that can use some action on his birthday?
Play
The making of a thank-you note
Isn't it time to thank your neighbour for going around the block with Bruno?
CAMPAIGN
In this campaign, we make lots of suggestions. For example: surprise your favourite co-worker, your small (but very strong) niece or your parents-in-law. It shouldn't come as a surprise that you could find the campaign in the cinema, but also online and in digital out-of-home.
