Everyone in the Netherlands is familiar with the Klene brothers. One of them is all about authenticity and craftsmanship, while the other is the chaotic innovator, the inspirator, the creative. Although ‘That’s a sweet idea’ started as a tv campaign, it has grown to be a Guiding Idea throughout all facets of the brand. For instance, we created smart pre-rolls, new types of liquorice, and a real board game. Making for a tasty little increase in turnover.
The Klene brothers are not only the face of the Klene campaign. They also show their faces when it comes to brand activations and sales promotion. Like hosting a blind tasting at the local supermarket for Klene’s sugar-free liquorice, or promoting the board game WordFood. The brothers are true brand ambassadors.