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Beat the expected

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Beat the expected

SEAT is not for the everyday Dutch person. Those who choose this Spanish car brand do not opt for the ordinary middle ground, but prefer to color outside the lines. This Guiding Idea is about following your heart and embracing the unexpected. Viva the unpredictability!

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BRAND FILM

SEAT has been manufactured in Spain since 1950 and is incredibly popular there. However, in the Netherlands, this spirited car brand is much less pronounced. With Beat The Expected, we are changing that. View our unexpected manifesto here.


SEAT Beat The Expected 16 9 optie B
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SEAT LEON AUDIOTOUR


Let yourself be blown away by the features of the SEAT Leon in this unique audio experience. It was sung by the voice assistant of the SEAT Leon itself and can be listened to through its 10 speakers.

Selmore Creative Agency SEAT Beat The Expected Audiotour HEADERVIMEO
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2 SEAT LEON AUDIOTOUR POS VISUAL

The SEAT Leon Audio Tour can be experienced at all SEAT dealers throughout the Netherlands.

  • SEAT Aanjaagcampagne Albumcovers 1 1 The Assist sticker
  • SEAT Aanjaagcampagne Albumcovers 1 1 Panoramadak sticker
  • SEAT Aanjaagcampagne Albumcovers 1 1 Letmesetthemood sticker
  • SEAT Aanjaagcampagne Albumcovers 1 1 Hola sticker
  • SEAT Aanjaagcampagne Albumcovers 1 1 Draadloosverbonden Sticker
  • SEAT Aanjaagcampagne Albumcovers 1 1 Drivemecrazy sticker

CAMPAIGN

Om Beat The Expected op de kaart te zetten maakten we deze online 'how to beat tutorials'. Een kleurrijke serie waarin SEAT rijders demonstreren hoe je de gewone dingen in het leven net even anders kunt aanrijden.

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More Work Bread, good story That’s a sweet idea
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