Extraordinary ordinary

Extraordinary ordinary

Research has shown that Lotto winners do not completely change their lives but share their happiness with the people around them. They remain very ordinary, but occasionally turn out to be extraordinary. That turned out to be a rich source of inspiration.

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Nico's desitiny

Even now that he is a millionaire, Nico continues to fish with his friends. Just not on his regular spot which is a little confronting for some.

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Gerard's destiny

Lotto winners are a humble bunch. Even if they get an expensive architect to design a house for them.

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Arie’s destiny

Lotto winners keep working. But they treat their colleagues. Like Arie who arranged a rather fancy truck stop diner to eat out with his fellow truckers.

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Chris and Anne’s destiny

Lotto winners still go camping. But they take the whole family with them. Just like Chris and Anne, who enjoy a well-deserved holiday in France

“"Take your destiny into your own hands inspires and activates us on multiple levels. From broad campaigns to daily customer journeys. It encourages you to take care of the things that truly matter in life, such as family and friends."”

Michael Kastelijns - Business Director Nederlandse Loterij

ONLINE GAME

Playing Lotto is easy as 1-2-3(-4-5-6). Simply choose six numbers and you’re good to go. To get this message across, we came up with an online game, where the aim was to claim loungers by the swimming pool. A thing Dutch people tend to do on their summer holidays. The game attracted over 10,000 new Lotto players.

BRANDED CONTENT

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Kjeld’s destiny

“I was fed up with winning the silver medal three years in a row.” Watch our online documentary on Kjeld Nuis in the run-up to the Olympic Games in PyeongChang.