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Get spoiled

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Get spoiled

After 4 years of 'Fixed with Sixt', we introduced a new global Guiding Idea in 2019. For rental service, Sixt offers premium cars and service at an affordable rate. They spoil you for little. Get Spoiled provides for strong brand preference in a product category that is being dictated by price.

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CAMPAIGN

In this campaign, we meet Sixt drivers who rapidly got used to the Sixt standards, both the car and the service. Spoiler alert: you won’t get the Sixt treatment everywhere you go.

SIXT auto
SIXT vrouw
Sixt Drive Thru
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Drive Thru

The luxury of a Sixt rental car quickly raises your expectations, as you’ll soon notice during your very first stopover.
SIXT tent
SIXT receptionist
Sixt Camping
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Room Service

At Sixt you get better service than one would expect. But these higher standards don’t necessarily apply at your destination.
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