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Classics

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Classics

Selmore was founded in 2005. Since then, we have made work that has brought us to where we are now, and which we look back on with pride. Have a look for yourself and enjoy some real Selmore classics.

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Bavaria - Dutch Dress (2010)

The world’s most daring dress. And a dress for success for both Bavaria and Selmore.
Classics Bavaria Hugh
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Bavaria - Hugh Hefner (2011)

When you're Hugh and you’ve lived in the Playboy Mansion all your life, you want to escape the rabbit hole every now and then.
Classics Bavaria Charlie
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Bavaria - 0,0% - Charlie Sheen (2012)

Recovering alcoholic Charlie Sheen as an ambassador for Bavaria 0.0%. Zero alcohol, 100% cojones.
Classics Bavaria Life
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Bavaria - Life is Life (2008)

Sometimes life can be that simple. Just open a beer and success comes flowing your way.
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Bavaria troonopvolging advertentie

Bavaria takes the stage at the first King’s speech

Before Willem Alexander became King, the nation mostly knew him as Prins Pils (‘Roy-Ale’). So when he finally got to be the monarchy’s main man, clearly things were about to change. We had a suggestion, too, which we presented via this advert right before his first speech as king in 2013.

Classics HOC
Classics HOC 1000x1000 copy

Netflix

We have done a number of projects for Netflix. One of which was this outdoor campaign for House of Cards during the Dutch elections. When we hijacked the election posters with a slightly different political message.

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Audio - The Road to Zero (2018)

Audi’s toegewijde reis om harder te werken, slimmer te zijn, om uiteindelijk te eindigen met... niets. Nul emissie.

Classics Vangils
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Van Gils - It's All About The Suit (2008)

How a masked man in a Van Gils suit went viral before virals went viral.
Classics Buddy
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KNGF - Buddy Hond (2014)

The 2014 Gouden Loekie winner. A film that captivated hearts and minds across the nation.
Classics NYP
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New York Pizza - Quality (2008)

The big boss demands il meglio del meglio for his product in this damn fucking tasty commercial.

Quote Junior ABC

Quote 500 Magazine. One of the first brands Selmore worked for. Back when Jort Kelder was still editor-in-chief. This booklet was created for the launch of the Quote 500 Junior: valuable vocabulary for rich kids. Priceless.

Classics Quote500 kinderboekje Cover
Classics Quote500 kinderboekje Spread Red
Classics Smoorverliefd
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Auping - Smoorverliefd (2011)

If it were up to the test panel, this film would never have seen the light of day. Fortunately, Auping laid themselves on the line and went for it.
Classics Autumn Leaves
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Prominent - AutumnLeaves (2017)

Edith Piaf, a leaf blower, a mountain of leaves and an incredible amount of energy. Sit back and enjoy.
Classics Bijenkorf ME
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De Bijenkorf - Drie Dwaze Dagen (2010)

How does a luxury department store arm itself against combative troops of women during the Bijenkorf Super Sale?
Classics Bijenkorf
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De Bijenkorf - Drie Dwaze Dagen (2012)

At the Super Sale, one has to step up or get stepped on. And that resulted in this rather special choreography.
Classics LAAF
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Consument en Veiligheid - L.A.A.F. / Liberation Army Against Freedom (2007)

An anti-fireworks campaign that spread like wildfire.
Cannes Selmore Bags 2 copy

Thank You For Visiting Selmore

Not entirely coincidentally, Selmore is also a small town in Missouri. The US Selmore inspired us to make these bags. They date from a time when ‘keynote’ was a word that described the most important part of a thing, a ‘slide’ was the physical move you performed to left or right when doing the Cha-Cha-Slide, and ideas were printed on cardboard for the client to take home in these bags.

Classics Cannes Selmore Bags
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