The Guiding Idea for ŠKODA is all about Saturday. By claiming one specific day, we distinguished ourselves in a landscape of driving clichés. As ŠKODA’s Saturday is remarkable, recognisable, and a proven success since its start in 2016.
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How Saturday works as a driving force
On the busiest day of the week, a spacious and nifty ŠKODA keeps everything on track. Hence Saturday is the starting point for all communications across different types of media. Throughout the campaign, we bring together typical Dutch busyness and ŠKODA simply cleverness. Resulting in a consistent brand theme that makes you smile.
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“For us, Saturday has become a marketing and communications platform. It is guiding in our activities, propositions and campaign - for the dealers in our organisation, too. And it delivers measurable results.”
Tjeerd Tuitel, director ŠKODA Nederland
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Where is Teddy?
A lost teddy bear. A parent’s worst nightmare. Before you know it, it can take up your whole Saturday.
Saturday on radio
Radio is mostly sales driven, but always in combination with our Saturday. This way we sell more ŠKODA's while building the brand.
SATURDAY SERVICE
Simply claiming ŠKODA has the ideal car for your busy Saturday isn’t enough. So we proved it. With Saturday Services: a platform that provides the help you need to keep your Saturday on track. To date, we’ve helped out cyclists, birthday boys and girls, city dogs and DIYers.
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Saturday Service for Flexing Muzzles
Catching a breath of fresh air isn’t easy for urban dogs. Hence we came up with a clever way to treat them with a proper run-out.
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Saturday Service for Children’s Parties
Lemonade pouring from the headrest. A dinosaur as your chauffeur. And a confetti cannon on the roof. This party is booming!
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Saturday Service for Supplies
A supply truck for all your DIY necessities: tools, screws, nuts, bolts… And a driver that gives you a helping hand. Handy!
ONLINE VIDEO
Using clever sequential messaging, we target future ŠKODA drivers with a video in which we highlight the specs of one specific model. What makes these cars so very Saturday-y? Well, have a look for yourself.
